MARKETING

Search Results for marketing

1. David Meerman Scott: Marketing Lessons from the Grateful Dead
   
   Tue Aug 24 15:50:42 2010
   Were seeing an incredible revival of the 60s movement in modern day marketing. Its no longer enough as a marketer to just come up with a good tag line, spend money on advertising, and hope the consumer minions bite. Shiny new toys dont alwa[...]
2. Jack Myers: Advertisings Declining Share of Total Marketing Spend Reflects Procurement Influence
   
   Tue Aug 24 08:17:51 2010
   Between 2007 and 2012, advertisings slice of the total marketing pie is forecast by Jack Myers Media Business Report to decline from 30.7 to 25.9. That represents more than 100 billion that is shifting away from traditional media s[...]
3. April Rudin: Word of Mouth Marketing -- Powerful Messaging Via an Affordable Medium
   
   Wed Aug 18 17:54:09 2010
   Word of mouth marketing has been getting a lot of buzz recently. Word of mouth marketing in its simplest form is a new name for an ancient hobby: talking about which things we like or dislike with friends, family, business associates, et[...]
4. Bigger Than the Game: Sports and marketing
   
   Tue Aug 17 14:42:22 2010
   Kai Ryssdal speaks to Michael Weinreb, author of "Bigger Than the Game," which looks at how the 1980s was a turning point for marketing and sports. [...]
5. Jose Cuervo Marketing Campaign Challenges Mexicans To Grow Bicentennial Mustaches
   
   Mon Aug 9 09:15:43 2010
   Big brands have fun with their promotions in Latin America, where the Jose Cuervo tequila brand is challenging Mexicans to grow really big mustaches in honor of their countrys bicentennial next month, and Coca-Cola celebrated Argentinas pop[...]
6. A simple mistake of marketing that costs business owners 1,000 s of dollars every year. Correct and explode your sales
   
   Tue Aug 3 17:46:54 2010
   Many business owners simply moved and immediately start to advertise. Never invest too much time in the design of their marketing or sales strategy. The result is losing thousands of dollars and, in general na? T achieve the sales results that they?[...]
7. A Reality Check on your marketing strategy
   
   Sat Jul 31 05:32:20 2010
   A Reality Check on your marketing strategy The &34;marketing strategy&34; is the way we have to achieve our marketing objectives, and should have two mandatory elements: What are the target, one can obtain a high potential to buy, what we i[...]
8. What percentage of my marketing budget should be spent on online marketing?
   
   Thu Jul 29 23:47:59 2010
   I have a writing and editing services company, and we currently have 4,500 of our operating budget. We plan to direct mail marketing, advertising in magazines and online marketing pay per click, e-newsletters, etc.. What part of my marketing budg[...]
9. Unconventional marketing strategies for the X Games crowd
   
   Thu Jul 29 13:38:39 2010
   Kai Ryssdal speaks with SportsBusiness Journals Tripp Mickle about Gatorades unconventional marketing strategy at the X Games to capture an unconventional crowd. [...]
10. Michael Tasner: Five Guerrilla Marketing Weapons That Helped Increase My Business Without Spending Any Money
    
    Wed Jul 28 16:02:07 2010
    The end of 2009 and into 2010 was proving to be a very difficult year for my company, Taz Solutions, Inc. a web marketing, strategy, PR and design firm. I discovered that the old ways of doing business were just not working in the "new econ[...]